SECOND THOUGHT – ART DIRECTION

I worked closely with JT Chapman, creator of the “Second Thought” YouTube channel, for many years. I provided the initial branding, art direction, and visual design that helped grow the channel from its infancy to its turn towards more journalistic content. Second Thought currently has over 1.8 million subscribers on YouTube.

NOTE: The politics, views, and opinions expressed on the “Second Thought” YouTube channel are solely those of JT Chapman, and do not represent my own.

Logo / Motion Graphics

JT originally billed Second Thought as “a channel devoted to the things in life worth thinking about: science, history, politics, religion… basically everything you’re not supposed to talk about at the dinner table!” This inspired the lightbulb logo and motion graphics I designed for him. These featured prominently in the advertising, the social media presence, and of course the intro to every Second Thought video from 2016 – 2018.

Poster

In 2020 Second Thought began producing entirely journalistic and political content. His channel was then rebranded by his management network, Nebula (formerly known as Standard), and my lightbulb logo became a lightning bolt logo. Afterwards, Second Thought commissioned me to design a stylish poster suitable for print, apparel, and parallaxing webpage backgrounds. Given the channel’s new bent towards Eugene Debs and FDR era politics, I took inspiration from the Federal Art Project of 1935, world’s fair posters, and mid-century Harper’s Magazine covers.