CHATTANOOGA STATE – MARKETING DEPARTMENT
These are some of the projects and design pieces that I created for the Chattanooga State Marketing department in my roles as Graphic & Web Designer, and later, as the Lead Web Designer / Director of Web Services. All pieces are dated February 2016 to present.
As a member of the ChattState Marketing department, all of the college’s collateral communication materials and supporting elements pass through my office. I design digital and print media, and oversee all of the college’s Web Designers. I collaborate with the President’s cabinet members, Foundation board members, admin, I.T., deans, and department heads. I also provide content management for the college’s website, and serve as the head moderator over all of its various users and content editors, whom I first train in UI/UX and accessibility standards.
My role also includes the updating and re-publishing of all recurring communication materials, whether they update on an annual, monthly, weekly, or as-needed basis. These include but are not limited to policies, procedures, view-books, brand-books, enrollment guides, newsletters, security reports, financial reports, scholarship details, grant details, and even office hours.
The information sessions of many academic programs were also, until recently, included among these recurring communications. But I led the school in the discovery and implementation of a new, more streamlined process for marketing these sessions.
Videos
The Daily Bengal
I was instrumental in the creation of “The Daily Bengal” employee portal at ChattState, and led the entirety of its front-end development team. Our goal was to offset some clutter in the faculty/staff email system by providing employees with a comparable resource to the TigerWeb student portal. This is a brief motion graphic I made for college president Rebecca Ashford to use in her pitch to the campus community. It shows the logo, the webpage layout, and the newspaper aesthetic, all of which I designed for “The Daily Bengal.”
Athletic Logo During COVID-19
During the COVID-19 pandemic, Chattanooga State’s college president encouraged the Marketing department to find clever ways to encourage mask-wearing on campus. I thought that putting a mask over the school athletic logo would be funny, and a quick chance for me to dive back into Adobe Illustrator.
To compare the Athletic logo’s before and after versions, move the sliding bar from left to right.
Digital Marketing
Print Marketing
Student Type Survey
A survey questionnaire is obviously not a print design piece, but I mocked this up on paper for pitching to the ChattState Admissions team. I display it here not so much for its visual appeal, but for the fact that I wrote this survey from scratch. After all, a large part of graphic design is interpreting complex information and making it more concise. Parsing through the Admissions department’s nuances was a little outside my job description, but I was happy to take the initiative. Hopefully the survey brings clarity to school Admissions processes and gives potential students an easy to use resource for finding their place on campus.
Birthday Card for ChattState Employees
