CHATTANOOGA STATE COMMUNITY COLLEGE – MARKETING DEPARTMENT
This page is dedicated to some of the projects and design pieces that I created for the Chattanooga State Community College marketing department in my roles as Graphic & Web Designer, and later as the Lead Web Designer / Director of Web Services. All pieces are dated February 2016 to present.
As a member of ChattState’s marketing department with nearly 10 years of experience, all of the college’s collateral communication materials and supporting elements pass through my office. I design digital and print media, and oversee all of the college’s Web Designers. I collaborate with the college president’s cabinet, Foundation board members, admin, I.T., deans, department heads, program directors, faculty, and third party vendors. I provide SEO research for the college’s website, and serve as the web master and head content moderator over all of its various users and content editors, whom I first train in UI/UX and accessibility standards.
My role also includes the overseeing, editing, and digital re-publishing of all recurring communication materials, whether they update on an annual, monthly, weekly, or as-needed basis. These include but are not limited to program applications, policies, procedures, view-books, brand-books, enrollment guides, newsletters, security reports, annual reports, financial reports, scholarship details, grant details, and even office hours. The information sessions of many academic programs were also, until recently, included among these recurring communications. But I led the college in the discovery and implementation of a new and more streamlined process for marketing these sessions.
Additionally, I have been involved in the hiring process for various marketing department employees. This includes reviewing applications, referring, interviewing, and ranking candidates. I have also, since 2016, served as an adjunct professor of Graphic Design at the college.
Videos
This is an expanded version of the Tiger Tutorials intro and outro graphic I made for the Chattanooga State marketing department. I also designed the logo. The Tiger Tutorials team’s only request was that the logo include a tiger tail, and that it flick back and forth when animated.
I created this video infographic during the COVID-19 pandemic, so that new students could easily understand the distance-learning options that Chattanooga State offered: Virtual, Online, and Hybrid.
The Daily Bengal
I was instrumental in the creation of “The Daily Bengal” employee portal at ChattState, and led the entirety of its front-end development team. Our goal was to offset some clutter in the faculty/staff email system by providing employees with a comparable resource to the TigerWeb student portal. This is a brief motion graphic I made for college president Rebecca Ashford to use in her pitch to the campus community. It shows the logo, the webpage layout, and the newspaper aesthetic, all of which I designed for “The Daily Bengal.”
Athletic Logo During COVID-19
During the COVID-19 pandemic, Chattanooga State’s college president encouraged the marketing department to find clever ways to encourage mask-wearing on campus. One of my ideas was to add a face mask to the college’s athletic logo.
To compare the athletic logo’s before and after versions, move the sliding bar from left to right.
Digital Marketing
Print Marketing
Student Type Survey
A survey questionnaire is obviously not a print design piece, but I mocked up this design for pitching to the ChattState Admissions department. I display it here not so much for its visual appeal, but for the fact that I wrote this survey from scratch. After all, a large part of graphic design is interpreting complex information and making it more concise. Parsing through the Admissions department’s nuances was a little outside my job description, but I was happy to take the initiative. Thankfully, my survey questionnaire was welcomed by the Admissions department! It brought clarity to school Admissions processes and gave potential students an easy to use resource for finding their place on campus.
Birthday Card for ChattState Employees
Each year, the college president’s office commissions a new custom birthday card design for all school employees. This is one that I designed and illustrated.
