CHATTANOOGA STATE COMMUNITY COLLEGE – MARKETING DEPARTMENT & BUSINESS DIVISION
This page is dedicated to some of the work, campaigns, and design projects that I’ve created in my various roles for Chattanooga State Community College. Click the dropdown arrows to read more about each of my roles with ChattState. All design pieces are dated February 2016 to present.
MARKETING DEPARTMENT
Specialist Graphic & Web Designer
I began working in Chattanooga State’s Marketing Department over 10 years ago, with the title of “Specialist Graphic & Web Designer.” In this role I designed and produced a wide range of digital, print, and social media materials for cross-functional stakeholders, delivering cohesive messaging, brand consistency, and robust Marketing campaigns.
Notably, I led the redesign of ChattState’s 2016 – 2017 Brand Book and Style Guide. This allowed me to select the college’s official brand colors and typography, ensuring both federal and state accessibility compliance. My design decisions then became permanent fixtures of the college’s visual identity.
I was promoted to Coordinator of Marketing & Web Design in October 2017.
Coordinator of Marketing & Web Design
Upon my promotion to “Coordinator of Marketing & Web Design,” I took on a leadership role instrumental to the college’s overall brand development, web presence, and marketing campaign strategy:
- I serve as head administrator and web designer for the college’s enterprise level site of over 2,000 webpages.
- I oversee all junior Web Designers.
- I train all content editors in UI/UX and accessibility standards.
- I provide executive level SEO and Google Analytic research for the college’s website.
To complete Marketing and Web tasks, I collaborate with stakeholders from all levels of the college’s organization. They include:
- the president’s cabinet
- Foundation board members
- administrators
- I.T.
- deans
- department heads
- program directors
- faculty
- third party vendors
My role also includes the overseeing, editing, and re-publishing of all recurring digital communication materials, whether they update on an annual, monthly, weekly, or as-needed basis. These include but are not limited to:
- program applications
- program info sessions
- policies & procedures
- view books
- brand books
- enrollment guides
- newsletters
- security reports
- annual reports
- financial reports
- scholarship & grant details
- office hours
I’ve twice led the college in the discovery and implementation of new and more streamlined marketing processes, including the adoption of Slate CRM. Recently I’ve been leading the college through a CMS migration and website redesign process as well.
I also participate on cross-functional committees and have been involved in the hiring process for various Marketing Department employees. This includes referring and reviewing applications, then interviewing and ranking candidates.
BUSINESS DIVISION
Adjunct Professor of Intro to Digital Design
I also serve in the Chattanooga State Business Division as an Adjunct Professor of “Intro to Digital Design.” I’ve balanced this role alongside my roles in the Marketing Department since 2016.
I teach medium to large size college-level courses, in both in-person and virtual classroom environments. I guide students of all ages and educational backgrounds from design fundamentals to portfolio-ready work.
I find teaching to be an exciting and joyful part of my work life, and I’m grateful that my students report positive experiences in my classroom as well.
Motion Graphics
ISLO Campaign – Logo Animation
I created this illustration of a graduate superhero for Chattanooga State’s “ISLO Campaign.” ISLO stands for “Institutional Student Learning Outcomes,” and was a grant-funded campaign designed to promote the soft-skills that students need to succeed in college. The task was to create a campaign mascot who would be compelling to students, yet remain visually nondescript — so that students of all diverse backgrounds could identify with it.
Tiger Tutorials Campaign – Logo Animation
I designed and animated this logo for the intro/outro of Chattanooga State’s “Tiger Tutorials” campaign videos. I designed the logo according to the campaign team’s specifications, and fulfilled their request that the tiger tail flick back and forth when animated.
COVID-19 Awareness Campaign – Instructional Types Video
I created this video infographic as part of Chattanooga State’s extensive “COVID-19 Awareness” campaign, so that new students could easily understand the distance-learning options that ChattState offered: Virtual, Online, and Hybrid.
The Daily Bengal – Employee Portal
I was instrumental in the creation of “The Daily Bengal” employee portal at ChattState, and led the entirety of its front-end development team from concept to launch.
“The Daily Bengal” was designed to address communication overload across campus. While student-specific information was already centralized within “TigerWeb” — the college’s student portal — there was no equivalent space for faculty and staff. “The Daily Bengal” was created to solve this by providing a dedicated, centralized hub for employee-facing news, resources, and announcements.
This is a brief motion graphic I made for college president Rebecca Ashford to use in her pitch to the campus community. It shows the logo, the webpage layout, and the newspaper aesthetic, all of which I designed for “The Daily Bengal.”
Athletic Logo: COVID-19 Variant
During the COVID-19 pandemic, Chattanooga State’s college president encouraged the Marketing Department to find clever ways to encourage mask-wearing on campus. One of my ideas was to add a face mask to the college’s athletic logo.
To compare the athletic logo’s before and after versions, move the sliding bar from left to right.
Digital Marketing
Below is a collection of graphics I’ve designed for various Chattanooga State programs, campaigns, and initiatives. These featured across a range of marketing platforms, including web, print, and social media.
Print Marketing
Below is a collection of print pieces, including flyers, posters, and info-graphics, that I’ve designed for the Chattanooga State Marketing Department.
Snapchat Filter
I joined ChattState’s Marketing Department fresh out of college. My youth allowed me to recognize more modern Marketing opportunities and suggest them to the team. One of these opportunities was my pitch for ChattState’s first ever branded Snapchat filter. College kids love using Snapchat, and I knew that local filters could be found on most school campuses. Therefore, I illustrated key campus architecture, the blue beams sculpture that sits at the entrance to campus, and the recognizable lake and fountain around which the campus was built. To pitch this idea, I also researched the annual cost per square foot of Snapchat geo-locating. My team was thrilled with the design, and the chance for students to turn their everyday moments into shareable branded marketing for the college.
Student Type Survey
A survey questionnaire is obviously not a print design piece, but I mocked up this design for pitching to the ChattState Admissions department. I display it here not so much for its visual appeal, but for the fact that I wrote this survey from scratch. After all, a large part of graphic design is interpreting complex information and making it more concise. Parsing through the Admissions department’s nuances was a little outside my job description, but I was happy to take the initiative. Thankfully, my survey questionnaire was welcomed by the Admissions department! It brought clarity to school Admissions processes and gave potential students an easy to use resource for finding their place on campus.
Birthday Card for ChattState Employees
Each year, the college president’s office commissions a new custom birthday card design for all school employees. This is one that I designed and illustrated.
ChattState Sitemap
This is the sitemap proposal for ChattState’s currently in-development website redesign. It includes 149 individual webpages, not counting the hundreds of other News Center and Calendar Event pages that accumulate over time. Additionally, all media files added to the site also generate their own respective URLs, which need to be managed and organized.
I display the Sitemap here to demonstrate the depth and scope of my role as web master, and the strategic thinking involved in building site architecture. To generate this sitemap, user navigation behavior was assessed through A-B testing and Google Analytic research. These findings were then weighed against ChattState’s own organizational structure.
