CHATTANOOGA STATE COMMUNITY COLLEGE – MARKETING DEPARTMENT
This page is dedicated to some of the projects and design pieces that I’ve created for the Marketing Department at Chattanooga State Community College. I began working for ChattState over 10 years ago, with the title of “Specialist Graphic & Web Designer.” In this role I designed digital and print media for all manner of collateral communications material, some of which you’ll find below. All pieces are dated February 2016 to present.
Upon my promotion to “Coordinator of Marketing & Web Design,” I took on a leadership role instrumental to the college’s overall brand development, web presence, and marketing strategy: I serve as head administrator and Web Designer for the college’s enterprise level site, I oversee all junior Web Designers, and train all content editors in UI/UX and accessibility standards. When designing new web solutions, I collaborate with a wide variety of stakeholders: everyone from the president’s cabinet, to Foundation board members, to administrators, I.T., deans, department heads, academic program directors, faculty, and third party vendors. I also participate on committees, and provide executive level SEO and Google Analytic research for the college’s website. Recently I’ve been leading the college through a CMS migration and website redesign process.
My role also includes the overseeing, editing, and re-publishing of all recurring digital communication materials, whether they update on an annual, monthly, weekly, or as-needed basis. These include but are not limited to program applications, policies, procedures, view-books, brand-books, enrollment guides, newsletters, security reports, annual reports, financial reports, scholarship details, grant details, and even office hours. The information sessions of many academic programs were also included among these recurring communications, but I twice led the college in the discovery and implementation of new and more streamlined processes for marketing these sessions.
Additionally, I’ve been involved in the hiring process for various Marketing Department employees. This includes reviewing applications, referring, interviewing, and ranking candidates. I’ve also, since 2016, served as an adjunct professor of Graphic Design at the college. Teaching is a joyful part of my daily work, and helps ground me in the Marketing Department’s aim: connecting with students.
Motion Graphics
This is an expanded version of the Tiger Tutorials intro and outro graphic I made for the Chattanooga State Marketing Department. I also designed the logo. The Tiger Tutorials team’s only request was that the logo include a tiger tail, and that it flick back and forth when animated.
I created this video infographic during the COVID-19 pandemic, so that new students could easily understand the distance-learning options that Chattanooga State offered: Virtual, Online, and Hybrid.
The Daily Bengal
I was instrumental in the creation of “The Daily Bengal” employee portal at ChattState, and led the entirety of its front-end development team from concept to launch.
“The Daily Bengal” was designed to address communication overload across campus. While student-specific information was already centralized within “TigerWeb” — the college’s student portal — there was no equivalent space for faculty and staff. “The Daily Bengal” was created to solve this by providing a dedicated, centralized hub for employee-facing news, resources, and announcements.
This is a brief motion graphic I made for college president Rebecca Ashford to use in her pitch to the campus community. It shows the logo, the webpage layout, and the newspaper aesthetic, all of which I designed for “The Daily Bengal.”
Athletic Logo: COVID-19 Variant
During the COVID-19 pandemic, Chattanooga State’s college president encouraged the Marketing Department to find clever ways to encourage mask-wearing on campus. One of my ideas was to add a face mask to the college’s athletic logo.
To compare the athletic logo’s before and after versions, move the sliding bar from left to right.
Digital Marketing
Print Marketing
Snapchat Filter
I joined ChattState’s Marketing Department fresh out of college. My youth allowed me to recognize more modern Marketing opportunities and suggest them to the team. One of these opportunities was my pitch for ChattState’s first ever branded Snapchat filter. College kids love using Snapchat, and I knew that local filters could be found on most school campuses. Therefore, I illustrated key campus architecture, the blue beams sculpture that sits at the entrance to campus, and the recognizable lake and fountain around which the campus was built. To pitch this idea, I also researched the annual cost per square foot of Snapchat geo-locating. My team was thrilled with the design, and the chance for students to turn their everyday moments into shareable branded marketing for the college.
Student Type Survey
A survey questionnaire is obviously not a print design piece, but I mocked up this design for pitching to the ChattState Admissions department. I display it here not so much for its visual appeal, but for the fact that I wrote this survey from scratch. After all, a large part of graphic design is interpreting complex information and making it more concise. Parsing through the Admissions department’s nuances was a little outside my job description, but I was happy to take the initiative. Thankfully, my survey questionnaire was welcomed by the Admissions department! It brought clarity to school Admissions processes and gave potential students an easy to use resource for finding their place on campus.
Birthday Card for ChattState Employees
Each year, the college president’s office commissions a new custom birthday card design for all school employees. This is one that I designed and illustrated.
ChattState Sitemap
This is the sitemap proposal for ChattState’s currently in-development website redesign. It includes 149 individual webpages, not counting the hundreds of other News Center and Calendar Event pages that accumulate over time. Additionally, all media files added to the site also generate their own respective URLs, which need to be managed and organized.
I display the Sitemap here to demonstrate the depth and scope of my role as web master, and the strategic thinking involved in building site architecture. To generate this sitemap, user navigation behavior was assessed through A-B testing and Google Analytic research. These findings were then weighed against ChattState’s own organizational structure.
